Posts tagged ‘social roles’

Bye-bye pop tarts; my real letter to Kellogg’s

As I mentioned before, boycotting Kellogg’s products is just a start. To get to the root of the problem, you need to talk directly to “the big guy.”

So I did. I emailed Mark Baynes today and thought I would share that email with the world as well..

Dear Mark Baynes,

I am one of thousands of angered Americans who have boycotted all Kellogg’s products after the recent decision to drop sponsorship of Michael Phelps.

You may think this will pass. People will protest anything thing and everything, right? This is about a bunch of stoners being pissed that you don’t support the right to be high, right?

No, this is something that is much bigger than angry, pot-headed bloggers uniting to complain about something new.

This is more than Michael Phelps and his gold medals and his obligation to be a great American role model.

It is about how poorly your company has handled the entire situation, and how hypocritical it feels to your consumers. For if there were no consumers, there would be no Kellogg’s company. Bottom line.

This was YOUR opportunity to be role models. You sponsored this man, said you would back him because it was your PRIVILEGE to have him grace your cereal boxes.
You had no problem being associated with him when he was winning gold medals, but as soon as he did something that was “controversial” you dropped him. Why? Because he admitted to behaving in a manner that was not becoming of an Olympic Gold Medalist? Because he apologized to fans who had been hurt by his actions? Isn’t that what a role model is supposed to do? We are all human, and it is in our nature to sin, to make mistakes, to question authorities, to try new things. All we can ask is that some one be honest, and try to do better when they know they’ve messed up.

You didn’t bother to give Michael Phelps a second chance. No, he doesn’t need your money. He certainly doesn’t need the Kellogg’s name backing him for all of America to know he is great. He’s already proven his talents again and again. We are in no place to judge his actions. None of us could ever comprehend the pressures he must face daily.

But Kellogg’s,  you really let your consumers down. Even if you take it all back and decide to renew his contract, it’s too late. We will forever see you as that small-minded company that didn’t even stop to take their consumers into consideration before making a giant decision that will forever change lives.

America is growing up, and we’re leaving small-minded people behind. Bye-bye pop tarts. You had a good run, but your glory days are over.

Sincerely,

JoHanna Windecker

~What is this girl’s obsession with pop tarts?! I’m sorry but they are just really, really delicious…

February 7, 2009 at 2:12 am 2 comments

This Made Me Sad

self pressure

self pressure

People share their deepest secrets on postsecret

a lot of the secrets tug at your heart,

but this really makes me feel for all the women who can’t feel comfortable without make-up, even right away in the morning!

February 2, 2009 at 5:25 am 1 comment


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